Mandira Bedi at Kotak Mahindra Bank press meet

Mumbai - Kotak Mahindra Bank (KMB) today announced the launch of a specially designed savings bank account for children – ‘Kotak Junior’ to encourage them to save smartly from an early age. Kotak Junior offering is for children in the age group of 0-18 years. The account comes with several unique features like a first of its kind membership card for children, and rewards programme which appeals to the young audience. Additionally, KMB also launched a 10-year Recurring Deposit, intended to provide a long term financial savings programme for children.


With the new savings bank value proposition – Kotak Junior, parents can now build a long term savings corpus for the child. Through Kotak Junior, parents can easily deposit money at regular intervals, invest those in Recurring Deposits, and even have a Systematic Investment Plan (SIP) into mutual funds.

KMB is a sponsor of the popular talent show for children ‘Indian Idol Junior’, and on the occasion, also launched a new television commercial that highlights how today’s children are conscious about saving money. The commercial was unveiled by Mr. KVS Manian, President – Consumer Banking and Ms. Mandira Bedi, Bollywood actor and popular host of Indian Idol Junior.
KVS Manian, President - Consumer Banking, Kotak Mahindra Bank said, “We are delighted to launch Kotak Junior – a savings bank product which enables parents to plan a long term savings program for their child. Our long term Recurring Deposits, Term Deposits, SIPs, etc. ensure regular and hassle free savings for a bright future for their children. We are providing them a platform to channelise their habit of saving money.”

Manian added, “In line with the spirit of our customised value proposition for the child and to convey this message to a wider audience nationally, we have associated with Indian Idol Junior, and our new commercial communicates the message ‘how today’s children are smarter in understanding money.”

Mandira Bedi, Bollywood actor and host of Indian Idol Junior, said, “Being a mother, I believe that having a dedicated account for one’s child helps immensely. We want our child to understand the value of money, and the importance of ‘savings’ for their brighter tomorrow. Kotak Junior is well crafted for parents like me. I compliment Kotak Mahindra Bank for introducing Kotak Junior”.

Kotak Junior comes bundled with a host of benefits like book vouchers, tickets for kids’ movies, discount vouchers for several establishments, etc.