VOGUE EYEWEAR INTRODUCES ITS INDIAN COMMUNICATION CAMPAIGN FEATURING BRAND TESTIMONIAL DEEPIKA PADUKONE

Mumbai - The much sought after lifestyle destination, Tote On The Turf ,Mumbai was set up for the most exclusive and high fashion event in Mumbai yesterday night. The presentation of Vogue Eyewear’s first ever Indian communication campaign featuring Bollywood acclaimed actress Deepika Padukone.

The glamorous event was hosted by none other than the diva herself, who declared, “It’s a privilege being the face of Vogue Eyewear in India. The journey so far has been incredible. Vogue Eyewear is a perfect extension of my personality with its colorful and stylish models, both in optical and sunglasses. Vogue Eyewear enables me to have a complete different look depending on the situation: flirty, feminine, chic or even geeky smart like my various on screen characters”.

Inspired by the colorful theme of the 2013 Vogue Eyewear communication campaign, Tote on the Turf was the most fashionable place to be at. Throughout the night, guests enjoyed exclusive styleoriented and personalized experiences. The evening also featured the live sounds of the versatile singer Vasudha Sharma from ‘Aasma’ as she striked a chord with style.

Deepika showcased Vogue Eyewear’s latest range: an eclectic mix that is inspired by the trends seen on the runway and demonstrates how the brand is always at the forefront of fashion. The range consists of glamorous, colorful, and feminine frames that have a strong personality and a sophisticated charm, just like Deepika.

Mariavittoria Di Stasi, Global Brand Director - Vogue Eyewear, comments “The PR launch of the new Vogue Eyewear’s Indian communication campaign featuring fabulous actress Deepika Padukone is the most dazzling, awaited and glamorous event in Mumbai. Deepika Padukone is the perfect testimonial for Vogue Eyewear in India: she is absolutely charming, sensual, and marvelous and in her everyday life she adores playing with colors and fashion, the essence of our brand. The fact that Deepika Padukone personally hosted and attended the launch event will definitely contribute in making it unforgettable.”

Deepika is widely recognized for her trendy on screen characters in films like Cocktail, Love Aaj Kal, Race 2 and Yeh Jawani Hai Deewani to name a few, firmly believes Eyewear to be a must have style accessory!