KUMAR TAURANI SAYS IT’S A MULTILINGINGUAL- MULTICULTURAL DECADE AHEAD
On 21 st February 2020, Tips Industries launches and announces its foray into yet another local language content channel. It’s not just an ordinary day but it also happens to be “International Mother language day” and the launch of their Marathi channel promoting the mother tongue of Maharashtra is perfect timing. In terms of business estimates, as per census* 2011, only 43.6% of Indians speaks Hindi as a mother tongue, while 56.4% speak the other 1370 languages as their mother tongue including the 21 national languages which have over a million native speakers. Recognizing this, brands are increasingly turning regional to reach out to customers in their languages. Last year, Google launched its Assistant in 9 Indian languages. Twitter has launched a 6-language feed in India and now reports that only half of its tweets are in English, followed by Hindi and Tamil. Content apps like Facebook, Netflix and Amazon support 8-9 Indian regional languages, in addition to t...