First Indian designer brand Libas Riyaz-Reshma Gangji ringing the 1st bell at the National Stock Exchange at BKC,Mumbai .
Stellar move, Libas by Riyaz Gangji has just gone public.
What does this mean? It means that Libas has become the first Indian designer
label to get listed on the National Stock Exchange of India. With an Initial
Public Offering of Rs.68; Libas has done what many Indian
design houses and labels have been trying to do since the past half a decade.
When approached, Riyaz explained the reason behind the move. “It’s easy to
grow your company if you have people’s confidence. Once your brand has the top
of mind recall, sales automatically happen. Of course, this does not mean that
your product or service can suffer. In fact, now that we are publicly listed,
there is an even bigger responsibility towards the people that the brand has.”
Before the face show of the New Year; this comes across as
much welcome news, especially when demonetization and the current currency
crunch in the country has been a spirit dampener for many businesses, fashion
included.
An upbeat Riyaz added, I think being able to do business
with your forte is very important. People will only notice numbers once the
show is over.”
Launching an IPO is a tedious and lengthy process and can
consume upto 2 years! Leave alone the added compliance and
responsibilities that it deposits to the promoters’ shoulders. When we asked
Riyaz Gangji what motivated him to take up this task, he answered, “Just being
creative was not giving me satisfaction, I reached a point where I wanted every
city in the country to wear Libas. We want to touch the lives of as many people
as possible, like an FMCG brand. And such sort of a scale was only possible
through going public.”
His better half and partner in everything was ecstatic, with
her joy knowing no bounds. “We are already present in Pune, Mumbai Ludhiana,
Delhi and in Dubai. We want to be available in every Tier 1 and
Tier 2 city of India. That is the ultimate plan for now”, said
Reshma Gangji.
Deepak Sharma of Saarthi,Ravi Varanasi of NSE,Rahul Roy,
wished all the best to Reshma Riyaz Gangji and Nishant Mahimtura of Libas .
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