L'Oréal Paris and Sonam Kapoor unveil the L’Or Sunset Collection and Bollywood inspired make-up looks for Cannes

Celebrating 16 years of glitz and glamour as the official make-up partner for Festival De Cannes, L’Oréal Paris announced its plans for the prestigious festival and welcomed on board Namrata Soni as their official beauty expert. With the Festival De Cannes celebrating ‘100 years of Indian Cinema’ this year, L'Oréal Paris plans to commemorate the occasion with ‘L’Or Sunset,’ a ground-breaking makeup collection paying tribute to Bollywood.

 

Sonam Kapoor flagged off the Cannes festivities by unveiling six iconic Bollywood inspired looks created by Namrata Soni using the limited edition L’Or Sunset product range. Indian and international L'Oréal Paris brand ambassadors will sport Bollywood inspired make up. This year, Sonam Kapoor will be present for the Cannes film festival opening ceremony on 15^th May and on the 16^th of May 2013.

 

Manashi Guha - Marketing Manager, L'Oréal Paris said, “Cannes has always been a great platform for us to create and showcase make-up trends. This time, with Cannes celebrating ‘100 years of Indian Cinema’, L'Oréal Paris is honored to launch a limited edition L’Or Sunset make-up collection to commemorate the occasion. Namrata Soni who joins us as our official beauty expert; has created six exceptional Bollywood inspired make-up looks using the L’Or Sunset range. These looks will be worn by our Indian and international ambassadors on the Cannes red carpet. All our ambassadors have always dazzled the red carpet at Cannes and this year is going to be no different.”

 

The gorgeous Sonam Kapoor said, “This is my third visit to Cannes and my first time walking the red carpet for the opening ceremony. Being the glamorous event that it is with the spotlight of the world on it, there is a lot of planning that goes into creating my red-carpet looks. The looks that L'Oréal Paris has launched today are fabulous because they add a modern twist to classic iconic Bollywood looks and are extremely trendy. Kudos to Namrata for creating these gorgeous looks for us!”

Official beauty expert for L'Oréal Paris Namrata Soni said, “This is the first time that I will be going to Cannes as an official beauty expert for L'Oréal Paris. It is a dream come true to be a part of a prestigious event like Cannes with L'Oréal Paris because they truly set global make-up trends on such a grand platform. Makeup has been such an integral part of Bollywood and I believe the looks from L’Or Sunset completely encapsulate its history while giving one a glimpse of the future as well.”

The spectacular L’Or Sunset range of products is just what you need to create a stir on the red carpet with make-up looks that exude sheer elegance and glamour. L’Or Sunset by L'Oréal Paris includes variants of gold sparkled nail paints from the Le Vernis set of products, darker than night – Super Liner for the eyes, a set of perfect matte lip colours from the Color Riche Matte Mania range and an outstanding eye shadow palette with earthy tones. The L’Oréal Paris L’Or Sunset range is available at all L’Oréal Paris counters across the country.

 

Every May, media and fans across the world train their sights on the prestigious Festival de Cannes as the crème de la crème of world cinema descend to the south of France for the 11 day long festival. L'Oréal Paris contributes annually to the magic and beauty of the event's most prestigious celebration of global cinema. This year L’Oréal Paris brand ambassadors will light up the Cannes red carpet sporting makeup looks inspired by Bollywood makeup over the years.

 

India will be represented at Cannes by brand ambassadors Aishwarya Rai, Sonam Kapoor and Freida Pinto who are all set to work their magic on the red carpet once again.