Karan Johar makes his digital debut with #fame school of style
Mumbai, Sept. 17th : Karan
Johar, the man who is famous as the stylish director, made his digital debut
with ‘#fame School of Style’, India’s first online hunt for top stylists. Karan
Johar will not only host or judge for #fame but also mentor participants.
The idea of #fame came up when it was seen that
the world now looks upto digital networks for a hand in fashion and styling.
For example, one may find that many fashion videos are trending, and infect now
people look upto the fashion bloggers and stylists who provide with DIY too!
The show rotates around the theme of Karan Johar
throwing various fashion challenges to the teams. It is a great opportunity for
the winner to receive fame in the fashion industry along with cash price, and
an opportunity to work with #fame.
Other themes #fame is thinking of including in
the coming future are:
(a) ‘Gang No.1’ for comedians who would want to
make a career out of the same.
(b) ‘Websinger’ to find young singing talent
(c) The second season of ‘Webchef’ for amateur
chefs.
#fame also has in mind to bring up video channels
for those who specialize in genres such as food, fashion, music, comedy and
technology.
Other names of celebrities that have agreed to
become a part of #fame include TV star Maria Goretti, child comic star Saloni,
top model Anusha Dandekar, celebrity chef Ajay Chopra, singing sensation
Shibani Kashyap and style guru VJ Andy. #fame already has channels with fitness
icon Milind Soman and Harsha Bhogle, a renowned name in cricket.
#fame believes in a multi-platform approach in
distribution with strong presence on YouTube, Facebook, WeChat etc.
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