Mumbai - Na Aana Is Des Laado, COLORS’
landmark show that launched in March 2009 is coming to an end. With
strong characters like Ammaji who became synonymous with the show, Na
Aana Is Des Laado created a powerful
impact among audiences. After a successful run of over 4 years, the
show that reached out to millions of viewers and became a topic of
family discussions is drawing curtains on a positive note.
Within a few months of its launch
Laado generated national conversations not only for its strong
concept but also powerful characters that will go down in the history of
television. Iconic characters like the authoritative Ammaji - the
Sarpanch of Veerpur to the docile yet strong Siya,
Raaghav, Amba will be remembered for times to come. The show was no
less than a prime time blockbuster followed by many at the 10:30 pm slot
that later moved to the afternoon slot. Over the past 4 years, viewers
lived through Ammaji’s journey from being a
stern Sarpanch in approval of female infanticide to the leap and
eventually her fight for her granddaughters - Diya and Janhavi survival.
After a successful run of 850 episodes, it is time for the show come to
its natural end giving way to new content and
ideas.
Commenting on the wrapping up of ‘Na Aana Is Des Laado’,
Prashaant Bhatt, Weekday Programming Head, COLORS said,
“We do not believe in stretching a story unnecessarily, rather end at an
appropriate note. We are happy with the recognition and appreciation
that the show has received so far and believe
that it is time to wrap up the show. Drawing curtains to this fiction
show makes us proud about having created such a bold series and we
promise to continue to innovate and experiment in our future programming
as well.”
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