COLORS launches mobile app for JhalakDikhhlaJaa
The biggest dance reality show is now on mobile! COLORS’ has launched its first ever mobile application for its popular, celebrity dance show, JhalakDikhhlaJaa. With an aim of STEPPING OUT and reaching the technology savvy population of the country, COLORS has worked with InTime Media in association with BBC Worldwide to develop this application which will translate the on screen excitement alive on mobile screens. The JhalakDikhhlaJaa application will have interactive features that will appeal to the visual, intellectual and socially active person. Users can explore videos, revisit popular episodes, performances along with some behind the scene trivia, and follow all tweets on #Jhalak through the social media tracker besides vote and tweet on favourite contestants. The application has been designed to give the viewers a Jhalak, anytime, anywhere on easy access