Unveils TVC on the association with Yeh Jawaani Hai Deewani

Mumbai - MakeMyTrip, India’s leading Travel Company, announced its role as Official Travel Partner of the upcoming Bollywood movie Yeh Jawaani Hai Deewani at a star studded event at Taj Lands End today. The event was attended by actor Ranbir Kapoor and Deep Kalra, CEO & Founder, MakeMyTrip. The occasion witnessed the release of a Yeh Jawaani Hai Deewani –centric TVC which highlights the convenience and benefits of Online Hotel-booking with MakeMyTrip. The TVC will start airing later in this month while the movie is releasing on May 31st.

Speaking at the event, Mr. Deep Kalra, CEO & Founder, MakeMyTrip.com said, “We are very excited to come on board as the Official Travel Partner of Yeh Jawaani Hai Deewani, the most-awaited movie of the year. The movie is a perfect fitment for us as it celebrates Travel, Fun and Friendships. MakeMyTrip is known for making all aspects of Travel easy and fun. Our new product – Last Minute Hotel Deals – offers the convenience of great deals for same-day check-ins to impulse-travelers like Bunny, the character played by Ranbir in the movie. We are confident that our new Online Hotel deals will encourage more customers to book hotels online and on mobile.”

The new TVC further builds on MakeMyTrip’s brand promise of Hotels Unlimited by showcasing the convenience and value-proposition of ‘widest range of Hotels with Best deals’. MakeMyTrip also launched its new product Last Minute Hotel Deals targeting both impulse and business travellers. Under these deals, top Hotels and branded properties provide discounted inventory (at least 30% discount) for last-minute bookings on MakeMyTrip.

Last-Minute Hotel Deals will be displayed as the first five hotels in the search results for same-day check-in on the MakeMyTrip website and mobile. Travellers on the move can access these deals through MakeMyTrip Mobile apps and on the mobile touch-site.