‘RIO’ takes over Youtube!
Hollywood biggie Twentieth Century Fox has taken over popular website ‘youtube’ today to promote their latest 3D extravaganza – RIO.
As a unique promotional stunt, the youtube website on March 8th will begin with 10-15 secs of RIO’s film footage and then resolve to the landing page frame. Once a visitor clicks on the ad, it would expand to reveal a large colourful panel where users can choose from a menu of interesting Rio “actions” each which would serve up a large Rio video!
Spanning across 4 continents & around 18 countries including India, this exciting campaign will reach out to over 100 million people & enable them to experience the fun world of RIO.
‘RIO’ is a 3D Animation film directed by Carlos Saldanha (Ice Age: the Meltdown & Ice Age: Dawn of the Dinosaurs). Set in the magnificent city of Rio de Janeiro and the lush rainforest of Brazil, the comedy-adventure centers on Blu, a rare macaw who thinks he is the last of his kind. When Blu discovers there’s another – and that she’s a she – he leaves the comforts of his cage in small town Minnesota and heads to Rio.
With voice-overs from renowned actors like Anne Hathaway, Jesse Eisenberg, Will.I.Am, Robin Thicke & George Lopez & Tracy Morgan, this comedy adventure is sure to entice kids and adults alike!
RIO releases in India on 8th April 2011 in English and Hindi.
As a unique promotional stunt, the youtube website on March 8th will begin with 10-15 secs of RIO’s film footage and then resolve to the landing page frame. Once a visitor clicks on the ad, it would expand to reveal a large colourful panel where users can choose from a menu of interesting Rio “actions” each which would serve up a large Rio video!
Spanning across 4 continents & around 18 countries including India, this exciting campaign will reach out to over 100 million people & enable them to experience the fun world of RIO.
‘RIO’ is a 3D Animation film directed by Carlos Saldanha (Ice Age: the Meltdown & Ice Age: Dawn of the Dinosaurs). Set in the magnificent city of Rio de Janeiro and the lush rainforest of Brazil, the comedy-adventure centers on Blu, a rare macaw who thinks he is the last of his kind. When Blu discovers there’s another – and that she’s a she – he leaves the comforts of his cage in small town Minnesota and heads to Rio.
With voice-overs from renowned actors like Anne Hathaway, Jesse Eisenberg, Will.I.Am, Robin Thicke & George Lopez & Tracy Morgan, this comedy adventure is sure to entice kids and adults alike!
RIO releases in India on 8th April 2011 in English and Hindi.
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